Now reviewing creator & brand applications

Partnerships that pay creators — and prove they worked

PlayShift Media matches influencers and streamers with brand partnerships: product placement, affiliate deals, sponsored segments and long-term ambassadorships. Every deal carries a written brief, a fee agreed before anything goes live, and your own tracking code — so performance is a number both sides can see, not a claim in a follow-up email.

Apply as a creator Brief us as a brand

Independent partnership agency · Every placement disclosed · We work with the creator, not around them

What we broker

Partnership formats

Different audiences monetise differently. We pick the format that fits your channel rather than pushing everyone into the same 30-second read.

For creators & streamers

What you get from us

  • A fee agreed up front. The number is in the brief before you record anything. Performance bonuses can sit on top — they never replace the base.
  • Your own tracking code. You see what your post actually did. It also means a strong post is provable at renewal time.
  • Creative control. We send mandatory elements — the disclosure, the code, the deadline, anything legally required. The content is yours.
  • Payment terms in writing. Amount, trigger and deadline are fixed in the brief, not negotiated after delivery.
  • An honest no. If a product is wrong for your audience or against your platform's rules, we say so instead of booking it and letting you absorb the strike.

For brands & advertisers

What you get from us

  • Vetted supply. Every creator clears a fatal-criteria checklist — audience authenticity, past disclosure behaviour, platform rules for your category — before we present them.
  • Per-creator attribution. Individual codes and links, so spend maps to outcome creator by creator instead of one blended number.
  • Test, then scale. Small waves first with kill/keep rules set before launch. Budget concentrates on what converted.
  • Disclosure handled. Labelling is written into every brief and spot-checked after publication. We do not run undisclosed advertising.
  • A reporting pack. What ran, what it cost, what each code returned, and a recommendation for the next wave.

Process

How a partnership runs

Four steps, same for both sides. Nothing goes live before step three is signed.

1

Apply

Creators send their channel and audience. Brands send the product, the market and the goal. One short form — it's at the bottom of this page.

2

Review

We check fit, audience quality, past disclosure behaviour and whether the platform permits the content. Most conversations end here, on purpose.

3

Brief

Scope, fee, deadline, mandatory disclosure wording and the tracking code — written down and agreed by both sides before production starts.

4

Publish & report

You publish. We report what the code returned and decide together whether it repeats, scales or stops.

Standards

The rules we won't bend

These cost us deals. They're also the reason a creator can work with us more than once — most of them exist to protect the person whose name is on the post.

Every paid placement is disclosed

"Ad", "Sponsored", "Paid partnership" — whatever the platform and the local rules require, in the format they require it. This is not negotiable and it is not a favour to the brand: undisclosed advertising is the creator's legal exposure first.

Age-restricted products stay age-restricted

Where a category is 18+, the audience has to be too — and we ask for the platform analytics that show it. A refusal to share audience demographics ends the conversation.

No bought engagement

Inflated follower counts are caught by the tracking code within days anyway. We'd rather not book the deal than run the post-mortem.

No revenue share on gambling losses

For age-restricted gaming categories we work on flat fees or fixed per-action payouts only. We do not build deals that pay a creator more when their audience loses more.

Platform rules win

If a network's policy doesn't allow the category, the answer is no — regardless of what the campaign is worth. A removed video and a struck channel cost the creator far more than the fee.

PlayShift Media is a marketing intermediary. We arrange and manage partnerships; we do not operate the products or services featured in them.

Contact

Tell us what you're working with

Creators: send your channel and we'll tell you honestly whether we have anything that fits. Brands: send the product and the market. We answer every message that isn't a mass mailing.